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27 November 2005
Hyperlinking Surfaces in the Physical World trough Image Recognition
This Article beautifully explains some new marketing technique called "mobile visual search", how to make people interact with the products they see or buy more intensively via mobilephone. Sending a picture of the add to a special database will in return give you promotional perk or more information.
- getting free downloadable songs from your dayly milk bottel
- getting film trailers and nearest theatre locations from movie billboards, buy tickets
- getting soccer games from a bottle of soft drink
- getting beautytips and sweepstake entry for a trip to Paris from shampoo bottles
- of course it is used for security issues...
There will be an incresed connection of lage scale static screens and the personal mobile mini screen... see also the post about sema codes
(Thanks Rob for the link)
