urbanscreens.org: Branding the Urban Landscape

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Photo: Dirk Engelhardt

17 June 2005

Branding the Urban Landscape

Presentation and discussion at MIT communications forum, downloadable as audio recording:
"As brands compete for attention in an environment saturated with advertising, some companies are taking to the streets, placing ads in unlikely and attention-grabbing locations, deploying mobile technologies to annotate the urban landscape, aiming to create marketing that doesn't look or feel like advertising. At the same time, activist groups are exploiting the same technologies to deliver their own messages about city life. ..."

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URBAN SCREENS
THE POTENTIAL OF SCREENS FOR URBAN SOCIETY NEWS *****************************************************

The next Urban Screens event is due to come. It will take place in New York in 2011

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Urban Screens Melbourne 08 at Federation Square marked the official launch of the International Urban Screens Association (IUSA)
www.urbanscreensassoc.org

URBAN SCREENS a project by Urban Media Research Berlin, investigates how the currently commercial use of outdoor screens and related infrastructure for digital moving images in urban space can be broadened with cultural content. We address cultural fields as digital media culture, urbanism, architecture and art. We want to network and sensitise all engaged parties for the possibilities of using the digital infrastructure for contributing to a lively urban society, binding the screens more to the communal context of the space and therefore creating local identity and engagement. The integration of the current information technologies support the development of a new integrated digital layer of the city in a complex merge of material and immaterial space that redefine the function of this growing infrastructure of digital moving images.

This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 2.5 License.