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06 May 2005
Billboards and Highway Safety studies
Here another two shorter abstracts from research studies in 2003:
1. Electronic Billboards and Highway Safety (pdf)
"Several state studies and current regulations of electronic billboards (EBBs) and tri-vision outdoor signs. FHWA and AASHTO guidance, paths for future research." (A study by the Wisconsin Department of Transportation)
2. Driving Performance in the Presence and Absence of Billboards (pdf)
"According to a report released by the Center for Crash Causation and Human Factors at Virginia Tech’s Transportation Institute (VTTI), billboards do not measurably affect driving performance." (A study prepared for the Foundation for Outdoor Advertising Research and Education)
3. External-to-Vehicle Driver Distraction (website and pdf 385k)
This report presents a literature review since 1945 on external-to-vehicle driver distraction. Chapter 7 is especially a review pertaining to billboards and signs as an external distracter, in an attempt to discover whether there is evidence that billboards and signs are a contributory factor to road accidents. (study carried out by Human Factors Analysts Ltd. (HFAL) associated with the University of Strathclyde.
1. Electronic Billboards and Highway Safety (pdf)
"Several state studies and current regulations of electronic billboards (EBBs) and tri-vision outdoor signs. FHWA and AASHTO guidance, paths for future research." (A study by the Wisconsin Department of Transportation)
2. Driving Performance in the Presence and Absence of Billboards (pdf)
"According to a report released by the Center for Crash Causation and Human Factors at Virginia Tech’s Transportation Institute (VTTI), billboards do not measurably affect driving performance." (A study prepared for the Foundation for Outdoor Advertising Research and Education)
3. External-to-Vehicle Driver Distraction (website and pdf 385k)
This report presents a literature review since 1945 on external-to-vehicle driver distraction. Chapter 7 is especially a review pertaining to billboards and signs as an external distracter, in an attempt to discover whether there is evidence that billboards and signs are a contributory factor to road accidents. (study carried out by Human Factors Analysts Ltd. (HFAL) associated with the University of Strathclyde.
