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27 May 2005

 

Becoming a designer through Billboardadvertising?

After designing a sneaker on the screen, the user receives a text message within seconds. That message contains mobile phone wallpaper showing the shoe along with a link to the Nike iD site where they can buy it.


Behind the scene: the costs of advertising on Times Square:
The 11 ad spaces on One and Two Times Square cost up to $350,000 a month.

Comments:
I have many videos about this interactive Nike urban branding issue posted here: www.youtube.com/luddite333
 
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